This year marks a decade since the launch of the Wild Atlantic Way, an initiative that turned Ireland's western coastline into a globally recognised destination.

Spanning across 2,500 kilometres, this route has not only drawn millions of visitors to its breathtaking landscapes but has also provided a vital boost to local communities and businesses.

In West Cork, enterprises like Gormú Eco-Adventures are thriving, thanks to the initiative’s success. Founded by Conor and Celine Ó Buachalla, Gormú offers eBike tours infused with Irish folklore, giving visitors an immersive experience of the region’s natural beauty and cultural heritage.

According to Conor Ó Buachalla, being situated along the Wild Atlantic Way has been a huge blessing: "The scenery and the brand recognition of the Wild Atlantic Way are huge selling points, especially for overseas visitors," he said.

Over the past decade, the Wild Atlantic Way has reshaped tourism in the region. According to the couple, the region was historically dominated by visitors from the UK, France, and Germany. Areas like West Cork now see growing numbers of North American travellers thanks to the Wild Atlantic Way’s inception. This growing diversity of visitors has inspired businesses to adapt and create unique experiences.

Local entrepreneurs also highlight the initiative’s role in extending the tourist season.

"The Wild Atlantic Way helps make tourism a year-round part of the local economy," says Conor, who refers to the winter tours that remain popular despite shorter days and colder temperatures.

As the Wild Atlantic Way celebrates 10 years, its impact is undeniable. By connecting travellers to Ireland’s stunning coastline and vibrant local culture, it has brought new life to rural communities and opened countless opportunities for businesses to grow and succeed.